Updated November 6, 2026 by Keith Guirao
Savvy Senior Central is free to read. Maven Media, LLC publishes the site and may earn money from display ads, including ads from Google, and from labeled affiliate or marketplace links when those appear. Ads and partners do not write the guides, and they cannot pay to change a fact or a conclusion.
I keep this page as plain as the guides. If money changes what you see on a page, you should be able to tell.
Who publishes this site
Savvy Senior Central is an independent educational publication. Maven Media, LLC owns and operates it. I am Keith Guirao, the founder of Maven Media, LLC and the founder and editor of this site.
Our mailing address is Maven Media, LLC, 400 Tenafly Rd #541, Tenafly, NJ 07670.
For questions, corrections, or privacy requests, use the Contact page. The public editorial inbox is listed there. I do not put a personal staff email in the public HTML of these pages.
The About page explains why the site exists: to put kitchen-table Medicare and benefits help in writing, in language a family can check against the original source.
How the site can earn money
I will describe the funding that is actually set up or already disclosed on this site. I am not going to invent sponsors, click numbers, or partner names.
Display ads. The site’s ads.txt file authorizes Google to sell ads here. The About page already says advertising, including Google AdSense, may appear on pages, and that ads do not write the guides. When ads go live, they belong on the educational articles, not on thin trust pages such as Contact, Privacy, or Terms.
Affiliate and marketplace links. Some articles may include a labeled marketplace or partner placement after the last decision section and before the FAQ. About also says that until a licensed partner link is live, that slot stays empty. So you may open a guide and see no partner box at all. When a link or form is a paid placement, it will be labeled. We may be paid if you click that link, request information, or buy something through it.
Paid articles. If we ever publish a paid article, it will be labeled as sponsored or advertising. If you do not see that label, the page is editorial.
What payment can change, and what it cannot
Payment may affect which companies appear, where they appear, and in what order. We do not review every company or product that exists. A link, a logo, or a spot in a list is not an endorsement. It is not a recommendation for your situation.
Payment cannot change the facts in a guide. Advertisers do not write editorial articles. They do not approve them. They cannot pay to alter a number, a rule, or a conclusion. That same line is in our Editorial Policy.
Each guide already carries a related note at the bottom: we may receive compensation from partners when you click certain links or request information, and that does not change our editorial standards. The Privacy Policy and Terms of Service explain the legal side of how the site runs.
How to read a page that has ads or links
Read the explanation first. The guides walk through what a benefit is, what a rule says, and where the official source lives. Partner placements, when they exist, come after that work on purpose.
Offers, prices, rates, and plan details can change without notice. Confirm anything you might act on with the company, on Medicare.gov, or with a licensed professional. I am not a licensed insurance agent, not a Medicare counselor, not a SHIP counselor, and not a financial advisor.
If you want to limit personalized ads from Google, use Google Ads Settings. You can also use the industry opt-out at aboutads.info/choices. Those tools are also pointed to in the Privacy Policy.
Frequently asked questions
Does a company pay to change what a guide says?
No. A company can pay for a labeled placement or for advertising space. It cannot pay to rewrite a fact, drop a source, or change a conclusion in an editorial guide. If you think a page got a fact wrong, send the link and the line through the Contact page. When I correct an error, I update the date on the article.
If I see a link to a plan or a company, should I treat it as a pick for me?
No. A link or a listing means that company appears on the site. It does not mean it fits your coverage, your state, or your budget. Medicare and insurance rules vary by year and by person. Use the official sources linked in the article, then check Medicare.gov, your state SHIP program, or a licensed professional before you enroll or buy.
How will I know if a placement is paid?
It will be labeled. About says labeled marketplace placements sit after the last decision section and before the FAQ. Until a licensed partner link is live, that slot stays empty, so many articles will have no partner box. Display ads, when they appear, are separate from the article text.
How do I turn off personalized ads or ask a privacy question?
Use Google Ads Settings or the aboutads.info choices page linked above. For a privacy request, use the Contact page and put Privacy Request in the subject line. The Privacy Policy has the details. Please do not send Social Security numbers, account numbers, or medical records by form or email.
Educational content. This page is not legal advice and not financial advice. It explains how Savvy Senior Central is funded. It is not Medicare advice and not a recommendation to buy any product.
Sources
- FTC Endorsement Guides: What People Are Asking
- FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising
- FTC .com Disclosures: How to Make Effective Disclosures in Digital Advertising
About the author
Keith Guirao’s photograph and full background are on the About page. He founded Maven Media, LLC and writes and edits every guide on Savvy Senior Central. He has worked in consumer marketing and lead generation for about 18 years. That is operator experience, not a counseling license. He is not a licensed insurance agent, not a Medicare or SHIP counselor, not a dentist, not an attorney, and not a financial advisor.