Effective date: May 1, 2025
Last Updated: November 9, 2026
This Privacy Policy applies to SavvySeniorCentral.com (the “Site”), a publication owned and operated by Maven Media, LLC, a New Jersey limited liability company (“Maven Media,” “we,” “us,” or “our”). Our mailing address is 400 Tenafly Road, #541, Tenafly, New Jersey 07670.
This policy explains what information we collect, how we use it, who we share it with, and the choices you have. It is written for readers in the United States. The Site is not directed to children under 13.
Using the Site does not mean you consent to every use described here. Where the law requires a specific consent (for example, a form that may share your information with a named partner, or a marketing email), we will ask for that consent separately. If you do not agree with this policy, do not use the Site.
1. Who is responsible
Maven Media, LLC is the operator of the Site and, for visitors in the European Economic Area or the United Kingdom, the controller of personal data collected through the Site, except where a third-party form or advertising partner is the controller of data you give them directly. Questions and privacy requests go to , subject line “Privacy Request,” or by mail to the address above, attention Savvy Senior Central Privacy.
2. Information we collect automatically
When you visit the Site, we and our service providers may collect:
- Internet protocol (IP) address and approximate location derived from IP;
- Browser type and version, device type, operating system, and language;
- Pages viewed, time on page, referring and exit URLs, and click paths;
- Cookie identifiers, advertising identifiers, and similar online identifiers;
- Date and time of requests, and basic server log data.
We do not use this log data to identify you by name unless you also submit a form or email us.
3. Information you provide
You may choose to give us information when you email us, use a contact form, comment if comments are enabled, or submit a request or quote form. That information may include your name, email address, phone number, postal ZIP code, and the content of your message.
Some forms may ask for details related to Medicare, insurance, housing, or similar topics so a request can be routed. Those details can be sensitive. We collect them only if you type them in and only for the purpose stated on that form. We do not require that information to read the educational articles on this Site.
Where a form will send your information to a third-party partner, the form will say so before you submit, name the purpose, and ask for a separate consent. Newsletter or editorial email opt-in is always a separate consent from any consent to be contacted by a partner about a product or service.
4. How we use information
We use information we collect to:
- Operate, secure, and improve the Site;
- Respond to messages you send us, including corrections and privacy requests;
- Measure readership and diagnose technical problems;
- Serve and measure advertising, including personalized advertising where permitted;
- Fulfill a request you start on a form, including sharing with a partner you consent to;
- Comply with law, enforce our Terms of Service, and protect our rights and users.
We do not use Site content to give you personal Medicare, insurance, legal, tax, or medical advice.
5. Cookies, analytics, and advertising
We use cookies and similar technologies for essential site functions, audience measurement, and advertising.
Google AdSense. Savvy Senior Central uses Google AdSense, an advertising service provided by Google LLC, to show ads on this Site. Google and its partners may use cookies or similar technologies, including advertising cookies, to serve and measure those ads. That can include ads based on your visit to this Site and your visits to other sites on the Internet. You can opt out of personalized advertising from Google at Google Ads Settings. To learn how Google uses information from sites that use its services, see How Google uses information from sites or apps that use our services.
Third-party vendors, including Google, use cookies to serve ads based on a user’s prior visits to this Site or other websites. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to this Site and/or other sites on the Internet. Users may opt out of personalized advertising by visiting Google Ads Settings. You may also opt out of many third-party vendors’ use of cookies for personalized advertising at aboutads.info/choices and optout.networkadvertising.org.
If we use Google Analytics or a similar measurement tool, that vendor may set its own cookies and receive truncated IP and usage data under its terms. You can limit some Google Analytics collection with the Google Analytics Opt-out Browser Add-on, where Google still offers it, and by blocking analytics cookies in your browser.
Your browser can block or delete cookies. Blocking cookies may break some features. Mobile operating systems also offer advertising-identifier reset and limit-ad-tracking controls.
6. How we share information
We do not sell your name, email, or phone number for money, and we do not rent mailing lists.
We may share information in these cases:
- Service providers. Hosting (including Hostinger), content delivery, security, email delivery, analytics, and similar vendors that process data on our instructions.
- Advertising partners. Google and other ad networks receive online identifiers and usage data as described in section 5. Under California law, some of that activity can be “sharing” for cross-context behavioral advertising even when no money changes hands. See section 11.
- Partners you request. If you submit a form that says a named partner (or category of partner) may contact you, we share the fields on that form for that purpose only.
- Legal and safety. If we are required by law, subpoena, or court order, or if we believe in good faith that disclosure is needed to protect rights, safety, or the Site.
- Business transfer. If Maven Media, LLC merges, sells assets, or is acquired, Site information may transfer to the successor, still subject to this policy or a notice of change.
We do not share the body of an educational article request you email us with advertisers unless you ask us to connect you to a partner.
7. Retention and security
We keep information only as long as needed for the purposes above, including legal, tax, and dispute-hold periods. Server logs are typically rotated on a short cycle. Form and email records are kept while a request is open and for a limited archive afterward unless a longer hold is required by law.
We use reasonable administrative, technical, and physical safeguards. No method of transmission or storage is fully secure. You use the Site at your own risk as to residual security risk.
8. Your choices
You may:
- Refuse non-essential cookies in your browser;
- Opt out of personalized Google ads at Ads Settings, and many other ad cookies at aboutads.info and the NAI opt-out page;
- Unsubscribe from any marketing email we send, using the link in that email;
- Email to ask what personal information we hold about you, to correct it, or to ask us to delete it, subject to legal exceptions;
- Use a Global Privacy Control (GPC) or similar browser signal. Where required by law, we treat a valid GPC signal as a request to opt out of “sale” or “sharing” of personal information for that browser.
We do not currently honor generic “Do Not Track” headers because there is no common industry standard for them. GPC is treated separately as described above.
9. Email signups and newsletters
If you sign up for a Savvy Senior Central newsletter, ebook, or other email update, we collect the email address you submit and, if you choose to give it, your first name. We use that information only to send the material you asked for and related editorial emails about those same topics.
An email service provider processes subscriber emails for us. That provider stores your address and delivery data, such as whether an email was delivered, opened, or bounced, on our instructions. It may not use your address for its own marketing.
Every marketing email we send includes an unsubscribe link. You can also unsubscribe by emailing Keith Guirao at or by using our Contact page. After you unsubscribe, we will stop sending marketing email. We may still email you about a request you already opened or a notice we are required to send.
You can read how we disclose advertising and affiliate relationships on our Advertiser Disclosure page.
10. Meta lead forms (Instant Forms)
We may collect your email address through a Meta (Facebook or Instagram) lead form, also called an Instant Form. Those forms collect email only. We do not ask for a phone number on those forms.
When you submit a Meta lead form, Meta collects your email and sends it to us so we can deliver the free guide or other item named on that form and send related editorial emails. Meta also processes that information under its own terms and privacy policy. We do not sell the email you submit on a Meta lead form, and we do not use it to call you.
You can unsubscribe from emails that follow a lead-form signup by using the unsubscribe link in those emails, by emailing , or by using our Contact page.
As of November 7, 2026, this Site does not load the Meta Pixel. If we later add the Meta Pixel or similar Meta cookies to measure ads, including Instant Form campaigns, those tools would collect cookie identifiers, pages viewed, and similar technical data described in section 5. You can limit personalized ads in your Facebook or Instagram ad settings and through the opt-out links in section 5, including Google Ads Settings.
11. California residents (CCPA / CPRA)
If you are a California resident, you have the right, subject to verification and legal exceptions, to:
- Know the categories and specific pieces of personal information we collect, use, disclose, sell, or share;
- Request deletion of personal information;
- Correct inaccurate personal information;
- Opt out of the sale or sharing of personal information, including sharing for cross-context behavioral advertising;
- Limit the use and disclosure of sensitive personal information, where applicable;
- Not be discriminated against for exercising these rights.
In the last 12 months we have collected the categories in sections 2 and 3 (identifiers, internet and electronic activity, and, if you submit a form, contact and inquiry data that may include health-insurance or housing context). We use them as described in section 4. We disclose them to the parties in section 6.
We do not sell personal information for money. We may share online identifiers and usage data with advertising partners for cross-context behavioral advertising. To opt out, use Google Ads Settings, the industry opt-out pages in section 5, a GPC signal, or email with the subject line “CCPA Request.” We will verify your identity before completing an access, deletion, or correction request and will respond within the time the law requires. You may use an authorized agent; we may require proof of authorization and identity.
We do not have actual knowledge that we sell or share the personal information of consumers under 16.
12. Other U.S. state privacy laws
Residents of Virginia, Colorado, Connecticut, Utah, Oregon, Texas, and other states with consumer privacy statutes may have rights to access, correct, delete, and opt out of targeted advertising or certain profiling. To exercise those rights, email with the subject line “State Privacy Request” and your state of residence. We will follow the statute that applies to you. Some states give you a right to appeal a denial; if we deny a request, our reply will say how to appeal.
13. Children
The Site is for adults making decisions about Medicare, insurance, housing, and related topics. It is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 submitted information, email us and we will delete it.
14. Visitors in the EEA and United Kingdom (GDPR)
The Site is operated in the United States and is intended for a U.S. audience. If you are in the EEA or the UK and still use the Site, Maven Media, LLC is the controller of personal data we collect from you on the Site.
We process that data as needed to operate the Site (legitimate interests in publishing and securing an educational publication), to respond to a request you send (steps at your request before a contract, or legitimate interests), to serve advertising where a vendor relies on consent collected through its own tools, and to meet legal duties. You may have rights to access, correct, delete, restrict, object, and port data, and to withdraw consent. You may lodge a complaint with your local data protection authority. Email , subject line “GDPR Request.” Data you send us is transferred to the United States, which may not provide the same legal protections as your home country.
15. International visitors
If you access the Site from outside the United States, your information may be transferred to, stored, and processed in the United States. U.S. law may not provide the same level of protection as the law where you live. Do not use the Site if you do not want your information processed in the United States.
16. Changes
We may update this Privacy Policy. The “Last updated” date at the top will change when we do. Material changes will be posted on this page. Continued use of the Site after a posting means the updated policy applies to information collected after that date, except where the law requires a different notice or consent.
17. Contact
Email:
Publisher contact: Keith Guirao, . You can also reach us through our Contact page.
Mail:
Maven Media, LLC
400 Tenafly Rd #541
Tenafly, NJ 07670
See also our Contact page and Terms of Service.